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print - Svenska https://www.mirandasherman.se/shop/p/pinnar-fine-art-print-lyk2l-aw532 monthly 0.5 2026-01-07 https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/0cf7c9c4-8597-483c-8e06-9dde24246770/botanic.png shoppen - Pinnar Botanisk - Art print - Svenska https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/2557c1f5-d27c-45b1-a342-3b32609bc81f/Instagram+story+-+10.png shoppen - Pinnar Botanisk - Art print - Svenska https://www.mirandasherman.se/work daily 0.75 2026-01-08 https://www.mirandasherman.se/work/flowy-waves monthly 0.5 2022-10-23 https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/7af0ddb9-0f34-4abe-9f97-06e99585c02e/knasiggradient+copy.png Digital Work - Flowy waves https://www.mirandasherman.se/work/your-year-2018 monthly 0.5 2022-10-24 https://www.mirandasherman.se/work/ds-avanza monthly 0.5 2022-10-24 https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/5398eea4-112c-4716-a99a-fd56bc4e638d/Screenshot+2022-10-20+at+15.23.42.png Digital Work - Design system Avanza We have all our components in both Figma and in code. They are all named and structured the same way. This means that the design we make in the teams when we design UI is easily translated in code. It makes it easy for the developers to find. https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/b707e907-11f0-4810-b0e6-3c05a0448837/1_YtEbox9RD9xP_cPoDQTl9Q.png Digital Work - Design system Avanza This is MINT, our single source of truth. We have all the documentation here and nowhere else. All the coded components can be found and copied from here. Also all the illustrations, icons, semantic colours etc. You find everything here. We also have statistics which shows what team uses the most components, and I also shows which components have the most overrides. That indicates to the design system team that we might need to change something. https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/53de6bf9-6c88-45a6-8f3a-4bd2f3c8452f/0_GCa3NY2DRcyBMajn.png Digital Work - Design system Avanza In Mint, me together with the design system team, documented everything. We have do's and don'ts and semantic colours and typefaces. We have tonality, videos (that I made) that explain the different parts and how to contribute. https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/7d26d32b-74be-4f3b-a3de-14d5ee828dc4/0_Dc20slPf0o2-Ktko.png Digital Work - Design system Avanza The first sketch of the organisation surrounding the design system didn't look this pretty. This is how it works now though. Looking at the whole process of how to use and contribute to the system was one of the things I worked with the most. I also led and took care of the whole UI-team towards a in unison way of designing a cohesive stream lined UI. https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/2411f80c-9bce-4791-97ad-ba9404ced44d/0_JpoNPhqSP5jhlEJc.png Digital Work - Design system Avanza At Avanza we had the fortune that the whole IT-organisation redid it's structure. That meant the teams started working autonomous and towards their own missions. It was some what effortless to see where the design system team would fit in this reorganisation. The teams ended up leveling tremendously in speed and it would be impossible to maintain the UI and UX patterns without the design system team. Having a dedicated team also meant that we didn't have to hire all the different expertise to all the teams. We don't have to have a UI and UX or even frontend in all the teams. https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/35c7c96f-394a-4ff3-b78c-89d12daa013e/Designsystem+ava.png Digital Work - Design system Avanza This is just an fancy picture of the different components in the system. I've done some of them and lots of teams have done the others. https://www.mirandasherman.se/work/ohgarden-branding monthly 0.5 2022-10-24 https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/e7a96d07-d685-41c8-bb8b-d025f1d78c6a/Logo.png Digital Work - Oh!Garden Branding The name of the company is Oh!Garden with the exclamation mark. I thought of the dot as a seed that something grows from. One of Oh!Gardens catch phrases are "Come and grow with us!". It works perfectly together with the logos meaning and how it's built. I chose the font Didot for the logo. It gives a clean modern look but still flirts with the gardening feeling that so many brands have. It feels flowy, soft and organic without feeling home made and messy. The logotype sticks out from other gardening companies and apps which is so much the point. https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/fecc77f2-2105-4af0-bf30-1b9aae858269/Logo+variants.png Digital Work - Oh!Garden Branding The logotype can be used in different variations. Just using the Oh! is okay but also the exclamation mark all by itself. It makes it easy to get recognition when being able to use only the leaves in certain places and backgrounds. https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/9a828838-b372-4e96-9571-650d18b5e45d/Typography.png Digital Work - Oh!Garden Branding The fonts used in the app (Didot was too expensive for a startup) is Abhya Libre as a heading font and Quicksand as a paragraph font. Abhya Libre is a bit more easy to read than Didot but resembles it. You still get the brands look and feel in the app. Quicksand resembles the popular handwritten fonts so many gardening companies use. But, as explained before, Oh!Garden wanted something more modern so this font really fits the brief. https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/cf9f8134-5e37-4bb2-921c-02927f2bd341/Iconography.png Digital Work - Oh!Garden Branding I made simple icons that are easy to draw and make new ones. They are both filled and outlined. Again, simple and modern that works with the fonts. https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/c82313c3-1ad3-4ef9-853d-c9765dded142/Illustration.png Digital Work - Oh!Garden Branding The illustrations are used on empty states and on backgrounds. They bring depth and a meadowy feel to the app. They use the outline feel like the icons but can also be filled with different colours from the colour scheme. Also areas without outlines are okay to use. https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/43a3f3f8-e318-4c66-9020-3b187f7d95a8/Colors.png Digital Work - Oh!Garden Branding The colour scheme is based on one soft green and a soft peach colour. The colours connection to earth and greenery is obvious but nudged towards a modern take. A bit colder green and peach. There are complementary colours too of course, with yellow, blue, purple and red. They are used sparingly to make different areas in the app to pop. https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/b1f205bf-010d-4c50-b524-615429f1c87a/Typography+Use.png Digital Work - Oh!Garden Branding The typography is built with semantic type. The base is the fonts and their typefaces they are then connected to somewhat agnostic type-namnes. They have the same setup in Figma as in code. This means that we can change the Heading Large Brand type in one place in the code and it will change on all the places where heading-large-brand is used. https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/e336437d-63c6-4f6b-93f3-06d6d99e63ac/Social+media.png Digital Work - Oh!Garden Branding The social media presence accumulates and uses all the different parts of the brand book. Colours, type, the photographs look, feel and tone, logotype etc. Here we can see it all come together. https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/7b5b2f18-33cd-42a6-a5fe-db185de825cb/UI+examples.png Digital Work - Oh!Garden Branding The same goes for the UI design. Perhaps a little less peach but still very much on brand. Call to actions uses mainly the peach colour but sometimes the green depending on hierarchy. https://www.mirandasherman.se/work/your-year-concept monthly 0.5 2022-10-24 https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/1156ffc8-46fa-469d-a3c2-5aa2a80e232f/Ditt+a%CC%8Ar+concept.png Digital Work - Your year Concept The one thing I picked from our brand was our font. Everything else I change to unicorn happy gum pop bonanza. https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/bcd842e1-0cda-4a71-a6a8-0ff6e522924e/Karakta%CC%88rer.png Digital Work - Your year Concept I did some character sketches on paper. I got inspired by Motion Markus (Markus Magnusson) where he did a space man dive through space. I thought a space cat would be fun. https://www.mirandasherman.se/work/noa monthly 0.5 2022-11-06 https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/02167d18-d782-473b-b241-e5f2874d39e0/NoA+Package.png Digital Work - North of Anna https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/7c6b36ad-2d7d-4c84-9a70-89894d29932d/Keywords.png Digital Work - North of Anna https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/9b34ecf7-a26e-4242-981a-f538cf652f35/NoA+LOGO+STRUCTURE.png Digital Work - North of Anna The structure of the logo is based on the N, the O and the A in the name North of Anna. It also makes mountains with snow - like the north. This part of the logo is also found in the pattern. https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/97301e4f-4a37-4115-9003-2e064b0a7b1f/sketches.png Digital Work - North of Anna The ideation and sketches when making the logo. https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/096a84e5-afbb-4a0a-a9eb-bba01df40a2b/NoA+pattern.png Digital Work - North of Anna The pattern is made from the parts of the logo. It can be used to make wrapping papper, bags and packages https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/8b47fc2d-2b85-4e55-b165-7b8ff23527d9/NoA+colours-1.png Digital Work - North of Anna The font Didot is used to break up the straight lines of the logos pictogram. https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/ea184cbc-542d-4691-8c15-6d9be80c0504/NoA+colours.png Digital Work - North of Anna The main colours is black and white. This is because the design of the products sold is what needs to have room to speak to the customer, not the logo of the store. But, the black and white still gives contrast and readability. The beige, yellow and blue is used and picked up here and there in the paper bags and boxes, the tones of the photos of the products and details on the web shop (which isn't being used anymore). https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/c6f52f34-e578-45c9-929d-f8b9f7db7c32/NoA+logos.png Digital Work - North of Anna The logo is giving a clean scandi look with the pictogram in the middle or on the side. https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/e0c83395-9ef0-4ca9-8237-ffa206d9f437/NoA+photos.png Digital Work - North of Anna The photos of the products are clean and simple and can be found in the colour scheme for the brand. https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/fa965ad8-ac83-4079-9dd5-4942104eea60/NoA+sign.png Digital Work - North of Anna The sign gives the brand a high end look. The gold in the frame is found in the brands colour scheme too. https://www.mirandasherman.se/work/aza-kidz monthly 0.5 2022-11-05 https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/b3bd9ffc-77ed-4fc1-a887-fbbf4d69c7b1/Azakids+colour.png Digital Work - Avanza Kidz concept https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/e76ec965-0b02-412d-a98e-483b7d015b51/Azakids+charcaters.png Digital Work - Avanza Kidz concept The character design is based on the Bull and Bear market and a robot for all the robot investor-apps out there. Bill, Bull and Belle. https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/6131fc90-aecf-4ab8-99a3-8a38c101bac4/iPhone+8+-+46.png Digital Work - Avanza Kidz concept In the intro of the game the kid can choose one of the characters https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/c6d49b21-041d-487a-8dda-10eebadc5ecd/iPhone+8+-+45.png Digital Work - Avanza Kidz concept You can see the houses shrink or grow depending on the market. https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/3b99cb81-9a48-4b31-849b-87219e9111de/iPhone+8+-+28.png Digital Work - Avanza Kidz concept You can chat with the app and ask questions to learn how the stock market works https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/2e61c680-fc76-41ff-885c-3795e369fb37/iPhone+8+-+19.png Digital Work - Avanza Kidz concept A fun and playful intro https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/b7870f0a-eb2b-4702-b428-d0e2876c6394/Azakids+house.png Digital Work - Avanza Kidz concept A illustrated Avanza building https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/9da146ab-86df-4334-9772-26ad5a4318d6/Azakids+green+shadows.png Digital Work - Avanza Kidz concept A more branded, but a bit zombie like set up https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/875f1b61-5d05-4ac8-9a24-346966490d48/Azakids+green+2D.png Digital Work - Avanza Kidz concept Without shadows and more flat. https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/6a762735-7e34-47e9-b130-bbe62defe98d/karta_hus+4.png Digital Work - Avanza Kidz concept The idea was that the kids could build their world depending on what stocks they had bought. https://www.mirandasherman.se/work/azadm monthly 0.5 2022-11-06 https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/0ca36bff-609f-480b-bf8a-62d3f3d0bac8/DM+to+LM2.png Digital Work - Avanza Dark mode All components that are built at Avanza uses semantic names when being coloured. This makes it possible to only design in light mode and the dark mode happens in the code. I'll explain it more in detail further down https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/ab4e1dfa-fdcf-444b-8b9e-9d28ff232ff2/Dark+mode+setup.png Digital Work - Avanza Dark mode We have a setup of colour schemes with colour names pointing to hex colours. So far so good. We have put another layer on top of these colours called semantic colours. We use a generic name, in this case text-main (our most used semantic name which all text on the site uses). Text-main points to two colours, in this case grey 100 for light mode so the text is black and gray 0 for dark mode so the text is white. The component that uses the semantic colours uses the same semantic colour names but depending on if the OS is put or forced to the light or dark theme it points to different colours. I'm longing for the day we have a unicorn theme. https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/dba4d1a9-7ba1-493e-861e-d7aef5577aa4/Dark+mode+devices.png Digital Work - Avanza Dark mode So, because of the semantic colour setup we only have to design in light mode in figma provided that we use the right semantic colour names that is. This setup also saves the developers a lot of time only having to use one attribute. We also have semantic type which also saves the developer time. https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/b678c82e-c29e-4734-9a68-ccef6c40e4b5/EMptystate.png Digital Work - Avanza Dark mode The whole dark mode scheme is adapted to work with our brand green without the brand colour having to be tweaked. https://www.mirandasherman.se/work/illu-maner-ava monthly 0.5 2022-10-23 https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/3dba357b-34cd-4de3-b134-b71273801784/illumaner.png Digital Work - Icons and illustrations The illustrations at Avanza are simple with open paths in our brand colour. https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/8e74cf4c-d876-41c5-8793-3acad6e04c2c/Level+2+illumaner.png Digital Work - Icons and illustrations A big illustration with more detail and areas filled in for more depth. This is currently something we're exploring at Avanza in the UI-team. We're trying to find more depth and tools for the illustrations we have. https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/62a3f425-849e-45c0-9391-2db5b3be5a53/Iconography.png Digital Work - Icons and illustrations Avanzas small and medium icons. They are used everywhere on the site and in the apps. The small ones have less detail than the medium ones. https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/733f68d5-6bdc-433f-8ad0-263360890784/skogen_both.png Digital Work - Icons and illustrations Something went wrong. A illustration style, still branded but with more depth and colours. https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/3a99176e-3a2d-4066-8076-a4ebf22dbc69/EMptystate.png Digital Work - Icons and illustrations Empty state. A illustration style, still branded but with more depth. The empty state is coded so it's easy for a developer to switch the illustration in the middle to a different one. https://www.mirandasherman.se/work/crazy-brainy monthly 0.5 2022-10-24 https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/f6a5dbcd-66ce-45ed-9f27-b4716875341c/Crazy+brainy.png Digital Work - Lettering & Logo https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/c0e3b268-2c29-4e5d-b5e5-3be3a6983683/crazybrainy-skiss%404x.png Digital Work - Lettering & Logo https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/31252318-244e-4801-b15d-cbd759f7195b/IMG_7773.jpeg Digital Work - Lettering & Logo https://www.mirandasherman.se/work/ohgarden-ui monthly 0.5 2022-11-07 https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/fb87889f-58a2-4ec3-8d2d-147dcc6471c3/ohgarden.png Digital Work - Oh!Garden UI The UI is calm and fun just like a garden. The base patterns use a big font in the top. A peachy colour as a call to action. https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/74d492a2-3c9e-4810-abfe-759834267785/UI+examples.png Digital Work - Oh!Garden UI The base of the patterns are basically the same but it varies depending on the feedback from users and when we've done user testing. We try to use the same patterns and tweak when necessary. The app has over 70 pages with onboarding, widgets and subpages etc. https://www.mirandasherman.se/work/hello monthly 0.5 2022-10-24 https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/114153bd-daec-4424-b8a4-c6236e426cdd/hello2_1%404x.png Digital Work - Lettering Illustrator Hello I say! This was just playing around in Illustrator for fun https://www.mirandasherman.se/work/drainy-days monthly 0.5 2022-10-24 https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/8f465471-3a39-4846-839c-aa02696410dc/Drainy+days.png Digital Work - Lettering & Logo https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/28b7fe81-1bee-439f-a38d-d1f91ff05553/IMG_0473.JPG Digital Work - Lettering & Logo sketch https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/c771521f-4f3c-47e7-a83d-b0aae0301a9f/IMG_2645.jpeg Digital Work - Lettering & Logo on the iPad with Illustrator https://www.mirandasherman.se/work/ice-cream monthly 0.5 2022-10-24 https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/83a62587-86e3-4cb6-8b8a-4274d87ab76d/Comp+3_1.gif https://www.mirandasherman.se/work/discover-ui monthly 0.5 2022-11-07 https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/01c8d514-2ce9-4970-9263-676d1083ed18/Upptack-efter.png Digital Work - Upptäck UI Then in the shift between 2019-2020 I redesigned the discover page again and my team built it in web tech instead of native. https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/cab34431-0df2-42f6-897d-62fa6fd96ae5/Upptack-innan.png Digital Work - Upptäck UI To the left is the page from 2015. And on the right from 2018 we redesigned the page the same for both plattforms. https://www.mirandasherman.se/work/account monthly 0.5 2022-11-07 https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/add953eb-1eaf-4be7-a246-e2d9d0291a5e/Enskilt+konto+innan.png Digital Work - Enskilt konto This was the native structure when looking at one of your accounts at Avanza. Very different from each other. My job was to take the User research, analysis and data input together with my UX colleague and make one UI that works for both platforms in the web technology PWA that Avanza uses in the apps now. https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/7ab07b54-04b5-421d-8285-c8145466c20e/Enskilt+konto+efter.png Digital Work - Enskilt konto The result is a mix between the platforms. Easier to build on for other teams and also provides a stream lined over view of your account, what you have invested in, news regarding your investments etc. https://www.mirandasherman.se/work/navicons monthly 0.5 2022-11-07 https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/15eb4526-9861-4d6a-a826-8e9bd31467b0/nav+gammal.png Digital Work - Avanza Navigation icons The old icons were different in iOS and Android. Also the navigations patterns were different so the platforms had different needs. Android used Material design icons and iOS had their own "branded" icons. https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/1bb595dd-cbeb-4b60-89c7-f29a4e89bec2/navigation.png Digital Work - Avanza Navigation icons The new icons are the ones used today (2022). https://www.mirandasherman.se/work/your-year-2022 monthly 0.5 2022-12-30 https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/de9d020c-5bdd-4f5f-93a0-a857ec96e97e/youryear2022.png Digital Work - Your year 2022 - Live concept! https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/7f87d28c-fd68-4a7c-b853-28725878cf31/Artboard+1+copy+2.png Digital Work - Your year 2022 - Live concept! Your year 2022 was made in the theme of the sea. https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/49a9b8c9-3190-4577-a6b0-8bb8689083b1/youryear2022+ui.png Digital Work - Your year 2022 - Live concept! https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/2c1d2333-0127-43cd-9452-5f32e39577d8/Artboard+24.png Digital Work - Your year 2022 - Live concept! Close up https://www.mirandasherman.se/work/soundtrack-onboarding monthly 0.5 2024-03-24 https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/39b3931a-542c-47f9-99ea-8f3e30662745/syb_onboarding.png Digital Work - Soundtrack Onboarding The steps in the onboarding resulted in a pre det schedule that was based on your type of business and what music vibe you wanted to present for your customers. https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/98a486c3-821d-4547-9404-bb0fb3c33cf4/syb_onboarding2.png Digital Work - Soundtrack Onboarding And of course all the intro pictures were animated. https://www.mirandasherman.se/work/spotify-for-business monthly 0.5 2024-03-24 https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/995f57d3-f0bf-42e5-aac6-cb9a0bea4e80/syb_spotbiz.png Digital Work - Spotify for business page remake https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/f9738bdb-2c38-41f1-adbd-3300e1240d9f/syb_spotbiz_oldvsnew.png Digital Work - Spotify for business page remake Click the picture to see in full view. Old vs new page https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/07a9f40b-b57b-4302-8e4d-203f4a8760d8/syb_spotbiz1.png Digital Work - Spotify for business page remake Above the fold was to be designed so you can take a quick decision without scrolling https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/83773c20-76fc-4025-8838-77ebd87abc69/syb_spotbiz2.png Digital Work - Spotify for business page remake Next sections should talk more about what differentiated SYB from Spotify for you at a business owner. https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/1aa4f96d-3774-4648-acc1-f8860b4b0f7f/syb_spotbiz3.png Digital Work - Spotify for business page remake Showing and highlighting the most helpful and usable features and not bloating the page with exactly every feature possible. This conveys confidence in the product. https://images.squarespace-cdn.com/content/v1/611fa30319579e5365f4ecc0/3ffd81ef-009d-48da-9de5-f7af78a813a7/syb_spotbiz-early.png Digital Work - Spotify for business page remake An early concept that didn't make the cut. Here, I played around with another colour instead of black and also disrupting the flow of the page making the user engaged.